Blog / Featured / Remarketing
6 Jan, 2014
You just set up your first remarketing campaign and have some nifty banner ads approved for display. As the ad impressions begin accumulating you might even attribute a few sales to clicks back to your site. A carefully planned remarketing campaign can be one of the most powerful and cost-effective ways to drive...
Blog / Ecommerce / Featured / Woocommerce
2 Jan, 2014
Woothemes built a brilliant and flexible business model around Woocommerce, which I outlined before. While the core ecommerce plugin is free, if you want to extend functionality to do things like manage orders, add social promotions, create complex order forms, or add member subscriptions for example, you’ll need to purchase paid extensions. The...
17 Dec, 2013
In this “Content in Context” entry, I wanted to highlight a presentation that I recently gave to a small group of people who work in the wine industry. A few months ago, I was invited to speak at Sonoma State University for the “State of the Wine Industry” seminar that eWinery and Shipcompliant...
Blog / Featured / Socia media marketing / Wine industry
12 Dec, 2013
As I write this, it seems like the popular social network is ripe for exploitation by wineries, and other markets as well. Many brands have yet to focus on Instagram as a viable option for social media marketing, despite reports that “Based on median increases in subscriber growth, user engagement and sales effectiveness,...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
In just 24 months, Woocommerce rose to dominance in the eCommerce arena with their free plugin that let’s anyone turn a WordPress website into a full-fledged online store. Their product spread like wildfire, and today it powers more active eCommerce stores than Magento, which has been around for more than six years. So...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
Adamas – Responsive WordPress Theme Adamas is a clean theme that has a lot of fancy features, like the Revolution Slider and a really nice slideshow. The Woocommerce product pages look great, and the checkout/cart pages are well designed. Two things I always look at when checking out a theme. Flatsome Responsive Framework...
Blog / Ecommerce / Woocommerce / WordPress
3 Dec, 2013
Update: May 21 2014 It seems like every day Woocommerce grows and adapts to our needs, and everywhere I look people are doing amazing new things with it. New plugins pop up that I never even would have thought of, offering us great flexibility, and proving how versatile Woocommerce has become. I added some...
Blog / Email Marketing / List Building
2 Dec, 2013
#1 Use a popup and get 5x as many signups 5 This is far and away the best strategy to use if you want to get 5x or more subscribers over your normal signup form. The problem is, popups bring a lot of controversy with them, and most website owners’ knee-jerk response it...
Blog / Resources / Socia media marketing
27 Nov, 2013
I tend to collect a LOT of links, most of which I save in bitly, share on Twitter, and store in Evernote. But I rarely share them on this blog. There are some amazing people and companies publishing really useful content. It can be tough to find the golden nuggets through all the...
Blog / Email Marketing / Featured / Wine industry
26 Nov, 2013
8 tips for creating an effective welcome message In my post, “How one winery increased its mailing list subscribers by 500%” I reviewed some basic ways to use your website as a tool to collect more leads. Email marketing is the best way to grow your online sales, and I consider listbuilding as...
