Blog / Featured / Socia media marketing
5 Dec, 2014
Lower your advertising costs. Uncover new audience segments. Reap the benefits. Any successful advertising campaign relies on delivering your message to a highly targeted audience. Your goal is to maximize the efficiency of your ad spending, and if you’re like most marketers, you need as much detail about your customers as you can get, including what they’re...
Blog / Featured / Remarketing / Resources
5 Apr, 2014
I wrote about using Perfect Audience to set up an effective remarketing campaign in my “8 remarketing tips to get visitors back to your website“, and wanted to follow that up with this post that highlights some banner ads you can use. Remarketing works great when you do it right, and a hugely...
Blog / Ecommerce / Featured / Woocommerce
3 Mar, 2014
Updated October 2016 If you read my blog at all, then you know I’m a big fan of Woocommerce. They provide one of the best ecommerce platforms around, and what makes them so great is the abundance of extensions and plugins that you can integrate into your store. Many of these are aimed...
Blog / Business / Ecommerce / Featured / Woocommerce
26 Feb, 2014
I’ve done a lot of interesting work over the years, but one of the most random yet rewarding ventures has been building and managing my website that sells hot tub covers. When I mention to people that I own a site that sells replacement spa covers, they usually give me a strange look....
Blog / Email Marketing / Featured / Socia media marketing
31 Jan, 2014
Want to reach someone’s inbox without being creepy or tossing aside all civil regard for CAN-SPAM laws? Did you know it’s not that hard to reach someone’s inbox, even if they don’t subscribe to your email list? Getting into someone’s inbox is a privilege, and that’s something you always need to be mindful...
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg This was the first book I read in 2013, and remains of of the best and most influential in my list. Charles Duhigg mixes great narratives about the habits we cultivate, and the hidden psychology behind...
Blog / Featured / Remarketing
6 Jan, 2014
You just set up your first remarketing campaign and have some nifty banner ads approved for display. As the ad impressions begin accumulating you might even attribute a few sales to clicks back to your site. A carefully planned remarketing campaign can be one of the most powerful and cost-effective ways to drive...
Blog / Ecommerce / Featured / Woocommerce
2 Jan, 2014
Woothemes built a brilliant and flexible business model around Woocommerce, which I outlined before. While the core ecommerce plugin is free, if you want to extend functionality to do things like manage orders, add social promotions, create complex order forms, or add member subscriptions for example, you’ll need to purchase paid extensions. The...
Blog / Featured / Socia media marketing / Wine industry
12 Dec, 2013
As I write this, it seems like the popular social network is ripe for exploitation by wineries, and other markets as well. Many brands have yet to focus on Instagram as a viable option for social media marketing, despite reports that “Based on median increases in subscriber growth, user engagement and sales effectiveness,...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
In just 24 months, Woocommerce rose to dominance in the eCommerce arena with their free plugin that let’s anyone turn a WordPress website into a full-fledged online store. Their product spread like wildfire, and today it powers more active eCommerce stores than Magento, which has been around for more than six years. So...
