Blog / Featured / Socia media marketing
5 Dec, 2014
Lower your advertising costs. Uncover new audience segments. Reap the benefits. Any successful advertising campaign relies on delivering your message to a highly targeted audience. Your goal is to maximize the efficiency of your ad spending, and if you’re like most marketers, you need as much detail about your customers as you can get, including what they’re...
Blog / Socia media marketing / Uncategorized
7 Feb, 2014
1. Know the best time to post an update Before you hit “post” or “tweet” you may want to consider what time it is. If it’s just after midnight, you might only receive a fraction of the visibility you would had you posted the update at 10am the next morning. In fact, scientific...
Blog / Email Marketing / Featured / Socia media marketing
31 Jan, 2014
Want to reach someone’s inbox without being creepy or tossing aside all civil regard for CAN-SPAM laws? Did you know it’s not that hard to reach someone’s inbox, even if they don’t subscribe to your email list? Getting into someone’s inbox is a privilege, and that’s something you always need to be mindful...
Blog / Featured / Socia media marketing / Wine industry
12 Dec, 2013
As I write this, it seems like the popular social network is ripe for exploitation by wineries, and other markets as well. Many brands have yet to focus on Instagram as a viable option for social media marketing, despite reports that “Based on median increases in subscriber growth, user engagement and sales effectiveness,...
Blog / Resources / Socia media marketing
27 Nov, 2013
I tend to collect a LOT of links, most of which I save in bitly, share on Twitter, and store in Evernote. But I rarely share them on this blog. There are some amazing people and companies publishing really useful content. It can be tough to find the golden nuggets through all the...
Blog / Ecommerce / Google Analytics / Socia media marketing / Wine industry
10 Apr, 2012
Direct-to-consumer sales represent an important sales channel for wineries, with 63% of those surveyed reporting it as their fastest growing source of revenue. What’s interesting is that while the medium to large size wineries enjoy growth in this channel, the smaller boutique wineries with case production under 1,000 have seen a significant drop...
Blog / Socia media marketing / Wine industry
21 Mar, 2012
One of my favorite wineries in Sonoma, Gundlach Bundschu just posted a great video called “A Brief History of Merlot” and it offers a cheeky look at how Merlot has transformed over the years. Most wineries have little experience with or interest in video production. I’ve seen some interviews with winemakers, but nothing...
Blog / SEO / Socia media marketing / Wine industry
3 Mar, 2012
I’ve been immersed in the Napa Valley wine industry a few years now, and one thing I’ve noticed is their lack of appreciation for modern marketing strategies. I think this stems from a deep-rooted history in agriculture, and it’s no surprise that most winery owners are stubbornly hesitant to adopt new methods. There’s...
