Blog / Featured / Socia media marketing / Wine industry
12 Dec, 2013
As I write this, it seems like the popular social network is ripe for exploitation by wineries, and other markets as well. Many brands have yet to focus on Instagram as a viable option for social media marketing, despite reports that “Based on median increases in subscriber growth, user engagement and sales effectiveness,...
Blog / Socia media marketing / Wine industry
21 Mar, 2012
One of my favorite wineries in Sonoma, Gundlach Bundschu just posted a great video called “A Brief History of Merlot” and it offers a cheeky look at how Merlot has transformed over the years. Most wineries have little experience with or interest in video production. I’ve seen some interviews with winemakers, but nothing...
16 Mar, 2012
In a recent post by the social media evangelist for the wine industry, Rick Bakas stressed that wineries should be wary of the Pinterest craze. In his Blair Witch style video, he cautions viewers about getting too involved in the site. I’d argue just the opposite. Pinterest has grown faster than any other...
